Focus On | Francisco Tavoni - Simulacra and Simulation

18 January - 8 March 2024
Overview
Simulacra and Simulation by Francisco Tavoni researches our connection with reality and how the media manipulates society into perceiving the ultimate truth. 
 
This new body of work mimics the blurriness of reality that humans absorb daily from the media. The society of the spectacle has distorted our capacity to discern between truth and illusion. 
 
As society seeks fulfillment through the simulacra of reality, the question previously asked by Jean Baudrillard in Simulacra and Simulation arises: “Are the mass media aligned with the power in manipulating the masses, or are they aligned with the masses in the dissolution of meaning, in the violence inflicted upon meaning, and in fascination? Does the media induce fascination in the masses, or do the masses guide the media into the spectacle?” 
 
"...The simulacrum is never that which conceals the truth—it is the truth which conceals that there is none. The simulacrum is true." 
 
While Fibonacci's rule of composition provides Tavoni's work with visual structure, a recent trip to New York pushed the artist to evolve, drawing inspiration from Daniel Correa Mejia's vibrant paintings. This series deviates from Tavoni's classic hues and figuration, allowing for the emergence of abstract forms resembling spiritual beings. This stage of creation empowers Tavoni to push the boundaries of human representation and the definition of reality. From using blinded eyesight imagery to representing uncertain forms, the artist’s pursuit is to create awareness of the pursuit of total internal freedom. 
 
Encapsulating these soon-to-be liberated beings, are polished aluminum frames - which serve as an imaginary shiny cage to escape. 
 
 
 
Works
Press release
Simulacra and Simulation by Francisco Tavoni researches our connection with reality and how the media manipulates society into perceiving the ultimate truth. 
 
This new body of work mimics the blurriness of reality that humans absorb daily from the media. The society of the spectacle has distorted our capacity to discern between truth and illusion. 
 
As society seeks fulfillment through the simulacra of reality, the question previously asked by Jean Baudrillard in Simulacra and Simulation arises: “Are the mass media aligned with the power in manipulating the masses, or are they aligned with the masses in the dissolution of meaning, in the violence inflicted upon meaning, and in fascination? Does the media induce fascination in the masses, or do the masses guide the media into the spectacle?” 
 
"...The simulacrum is never that which conceals the truth—it is the truth which conceals that there is none. The simulacrum is true." 
 
While Fibonacci's rule of composition provides Tavoni's work with visual structure, a recent trip to New York pushed the artist to evolve, drawing inspiration from Daniel Correa Mejia's vibrant paintings. This series deviates from Tavoni's classic hues and figuration, allowing for the emergence of abstract forms resembling spiritual beings. This stage of creation empowers Tavoni to push the boundaries of human representation and the definition of reality. From using blinded eyesight imagery to representing uncertain forms, the artist’s pursuit is to create awareness of the pursuit of total internal freedom. 
 
Encapsulating these soon-to-be liberated beings, are polished aluminum frames - which serve as an imaginary shiny cage to escape. 
 
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Born in Caracas, Venezuela. Lives and works between Byron Bay, Australia and Berlin, Germany.

Francisco Tavoni uses photography as a way to interpretate the power of emotions. He conceives of the production of self and identity as processes can happen inside the body instead of outside of it, there is no advantage of external mode. Tavoni insists that true identity is formed in this territory, deep within oneself, where no external norms apply. Born in Venezuela, Tavoni travels the globe in search of authenticity identity, across a variety of body types, without distinction, ethnicity or broader cultural background. In Tavoni’s image, figures covered by delicate fabrics are unfettered status restrictions. With artist’s unique light technique, light is absorbed to reveal the inner pattern of the fabric. 

 
Tavoni’s work has been exhibited internationally at Anna Zorina Gallery, Los Angeles, at the ATM Galleryy in New York, Lindberg Galleries, Melbourne; Adhesivo Contemporary, Mexico City; Nassima Landau Foundation, Tel Aviv. In 2023 he furthermore participated at the NADA with Stems Gallery, Miami
 
Installation Views