Rachel Maclean | i'm 2 happy!

4 September - 9 October 2021

Look sweetheart. None of this is real.

It's just a game that the grown-ups are playing.

All you gotta do is play along.



The game is late-stage capitalism, and its appetite is insatiable. Consume or be consumed. Feed yourself, and your dreams. Achieve true happiness by sustained success. Rate yourself, and survey everything you purchase and consume, so we can continue improving and innovating. If there was a symbol for this era, it might be the smiley face. In Rachel Maclean’s work, wide-eyed, rosy-cheeked smiley faces unnerve in how saccharinely they radiate the cyclical violence of consumerism. 


But why do we keep making new products?

Why do we keep innovating? I'll tell you why.

Because we realise that success is just temporary.

You get hungry, but you've just eaten.




The exhibition is part of the gallery festival with international curators in Vienna curated by


Rachel Maclean (b.1987 in Edinburgh, Scotland) studied Drawing and Painting at Edinburgh College of Art, Scotland, UK and Fine Arts at the School of the Museum of Fine Arts, Boston, USA.


Selected solo exhibitions include: Rachel Maclean, at Kunsthalle zu Kiel, Germany, 2020; Spite Your Face, Tel Aviv Museum of Art, Israel, 2019; Native Animals, Arsenal Contemporary NYC, USA, 2019; Tales of Disunion, Nassauischer Kunstverein, Wiesbaden, Germany, 2019; Make Me Up, Kunsthalle Winterthur, Winterthur, Schwitzerland, 2019; Please, Sir …, Gus Fisher Gallery, University of Auckland, New Zealand, 2018; The Lion and The Unicorn, The National Gallery, London, England 2018/19; Rachel Maclean, KWM Arts Centre, Beijing, China, 2018/19; Just B Yourself, Dublin City Art Gallery, Dublin, 2018; New Worlds, State of Concept, Athens, Greece, 2018; Rachel Maclean, National Gallery of Australia, Canberra, 2018; Spite Your Face, Scotland + Venice, Representing Scotland at the Venice Biennale, 2017.